Joyce McKee

Joyce McKee - Avid Blogger

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Joyce McKee is the CEO of Let’s Talk Trade Shows.  She has a broad perspective of the trade show and event industry starting as an exhibitor 28 + years ago.  With her marketing expertise she has advised associations, for-profit shows, suppliers and corporate exhibitors in a variety of consulting assignments.  The emphasis of her research assignments has been “actionable” information which can be used in either a strategic plan or a tactical effort.Her philosophy is to “be brilliant at the marketing basics!” This means you need to know and understand the basics of marketing and how your company or association can heighten them to outshine your competition and win business.  Besides her own blog, Joyce facilitates two of IAEE’s blogs - The Center for Exhibition Industry Research [CEIR] and The International Center for Exhibitor and Event Marketing.  Recently she authored an eBook, The Secret to Achieving Brilliant Returns at Your Next Event: a Guide to Maximizing Your ROI and ROO.

CEO at Let's Talk Trade Shows

November 2007 - Present | McKinney TX

Content curator of exhibition marketing, face-to-face events, etc. Sharing knowledge and wisdom via the Let's Talk Trade Show blog.

I am constant student of life by learning something new, every day. One client said, "every time I talk to Joyce, I learn something." I pass my knowledge on to others. I am a networker, putting people and companies together. I stand back and watch the magic happen with new ventures, new employment, etc. Last, very important interest - standard poodles. I am on #6 in the last 20 years.